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1. Better Scent Throw

• Cold throw (how a candle smells when it's unlit) and hot throw (how it smells when burning) are both stronger and more consistent with high-quality oils.

• Cheaper oils can smell good in the bottle but might not carry well when the candle is actually burning.

2. Long-Lasting Fragrance

• High-quality oils are often more concentrated and formulated to be stable in wax, so the scent lasts longer during storage and burning.

3. Clean & Safe Burn

• Premium oils are tested for use in candles and are phthalate-free and compliant with industry safety standards (like IFRA).

• Lower quality oils may release soot or harmful toxins when burned.

4. Better Compatibility with Wax

• Some oils don’t bind well with wax or might separate, leading to wet spots, uneven burning, or reduced scent throw. Quality oils are made to blend well and perform reliably.

5. Customer Satisfaction

• Fragrance is what people remember. A high-quality scent makes people come back for more. A weak or strange-smelling candle? Not so much.